Aura Pharmavie
Aura Pharmavie is a trusted online parapharmacy based in Medenine, Tunisia, offering curated wellness and skincare products across the country. I led the front-end development of their custom e-commerce web application, with a focus on performance, product discovery, and user-centric skincare shopping. The goal was to translate their strong offline trust into a seamless, scalable, and modern online shopping experience.
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Product Filters & Variants
From skin type, ingredient sensitivity, and seasonal skincare needs to categories like baby care and solar protection, I built a robust product filtering system that allowed users to find exactly what fits their needs. The platform handled dynamic variants, conditional display of product data, and real-time price and availability sync.
Skincare is personal — so I designed an experience that helps users discover what’s right for them, not just search by brand.
I engineered the front-end with a full focus on modularity and conversion.
The site was built using React, Next.js, and Tailwind CSS, using a component-driven architecture for product cards, filters, reviews, and cart interactions. Every section was optimized for performance and reusability — from wishlists and order tracking to smart category landing pages.
The site was built using React, Next.js, and Tailwind CSS, using a component-driven architecture for product cards, filters, reviews, and cart interactions. Every section was optimized for performance and reusability — from wishlists and order tracking to smart category landing pages.
E-commerce logic went far beyond “add to cart.”
I implemented custom logic for inventory handling, variant switching, skin-type-based suggestions, and promotional pricing. The checkout flow was streamlined and mobile-first, with online payment integration, order status tracking, and clear feedback on each step. SEO metadata and schema tags were embedded across product pages for visibility.
Aura Pharmavie was a strong example of building an e-commerce app that’s more than just functional — it’s empathetic to user needs. I turned complex product logic into intuitive flows and crafted a smooth, performant experience that matches the brand’s promise of care, trust, and well-being. From speed and responsiveness to product structure and design clarity, this platform is built to grow with their business.
